"I like to think that I'm able to put a smile on people's faces, whether they're in the cab or whether they just see it drive by, or whether they're on the Web," he said. "They look at a few pictures of people having fun in the car and they feel good about the fact that everything is not so, you know, corporate and cut and dried.

  "Let people take from it what they want, but I hope when people view my Web site, they say, 'Gee, here's a guy who said it's not the destination. It's the ride that's important.'"